MAN
World Premiere

Role

Show Director
Choreographer

Description

The world premiere of MAN brought together international VIP guests for their first stand-alone summit, celebrating MAN’s unequaled design, innovation, and new driving experience fleet.The show immersed the audience in a 3D cinema-style setting, complete with hologram video and LED screens, playing with visual interaction and depth perception throughout the performance.

Credits & Info

client

MAN Truck & Bus SE

agency

DO IT! GmbH

Technical & Architectural

adhoc4acp GmbH

location

Bilbao, Spain

3D
Driving Adventure

Revolutionary Showcase

The event space featured a large revolving platform with precisely choreographed movements, specifically timed to the show production, enhancing the guests’ interactive experience. The world premiere put together layers of visual storytelling, 360-degree audio, and lighting action, creating an illusion of time, space, and movement with live interactive performers both in the air and on the ground.

Standing Ovation Glory

A grand finale reveal brought a unique show experience to a standing ovation end. Alex Burgos stage directed and choreographed this six-week production run, dexterously showcasing the new MAN generation to the world through brand inspired storytelling.

3d cinema
spectacle:
hologram
symphony

3d showcase

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